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Digital Billboards Advertising for Small Business

Writer's picture: Lonee .JLonee .J

In the age of flashy social media ads and targeted online campaigns, you might wonder: are billboards still relevant? The answer is a resounding yes!

Here at ECreate, we understand the power of a well-placed billboard. Billboards are more than just static displays; they're strategic brand statements that capture attention and leave a lasting impression.

Let's dive into the facts:

* High Visibility, Big Impact: 71% of drivers notice billboards, with 58% taking action like visiting a restaurant or event after seeing one [1, 3]. That's a direct line from billboard to customer!

* Measurable ROI: Billboards deliver exceptional return on investment, boasting a staggering 497% [2]. That's a powerful argument for including them in your marketing mix.

* Engagement Beyond the Road: Digital billboards are taking the game to the next level. These dynamic displays drive online traffic, with 34% of viewers visiting a business website after seeing a digital billboard [4].

* Cost-Effective Reach: Billboards offer broad exposure at a relatively low cost compared to other advertising methods. Plus, they're "on" 24/7, ensuring consistent visibility to potential customers [2, 3].

* Synergy with Digital Strategies: Billboards don't exist in a digital vacuum. Combining them with your online marketing efforts can be a game-changer. Studies show billboard advertising can increase consumer searches for advertised products by 54% [1].

ECreate: Where Billboards Meet Modern Marketing Magic

At ECreate, we don't just create static billboards. We craft impactful visual experiences that resonate with your target audience. We:

We Develop Eye-Catching Creative: Our award-winning design team creates compelling visuals that grab attention and leave a lasting impression.

We do Strategic Placement: We don't leave billboard placement to chance. We use data and insights to strategically position your message in high-traffic areas frequented by your ideal customers.

We provideSeamless Integration: We integrate your billboard campaign with your broader digital marketing strategy, ensuring a cohesive brand experience across all channels.

Ready to Make a Statement?

Don't underestimate the power of a well-placed billboard. Let ECreate help you create a campaign that gets noticed, drives engagement, and delivers results.

Contact us today for a free Quote


Digital billboards are proving to be a game-changer in advertising, especially for businesses aiming for high visibility and engagement. Here’s a look at the ROI achieved through digital billboards and which types of businesses benefit the most.


ROI Insights


Average ROI: The average return on investment for billboard advertising ranges from 5% to 10%, but this can vary significantly based on various factors such as location and target audience


Sales Impact: Digital billboards can drive substantial sales increases. For instance, 57% of viewers may visit a business within 30 minutes of seeing a digital billboard, with 93% of those visitors likely to make a purchase.


- Industry Examples

- Retail: Retail businesses often see the highest ROI from billboard advertising, with campaigns leading to a notable increase in foot traffic and sales.

- Restaurants: Quick-service restaurants benefit significantly, as digital billboards can prompt immediate visits, particularly when they display time-sensitive promotions


Digital billboards not only enhance brand visibility but also translate into measurable sales growth, making them an invaluable asset for businesses, especially in the retail and food sectors.

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